Toloka

Toloka AI is a human-centric data solutions provider founded in 2014 by Olga Megorskaya, headquartered in Amsterdam, Netherlands. Operating as a unit of Nebius Group NV, the platform combines human expertise with machine learning to deliver high-quality training data for AI systems, with a strong focus on generative AI and large language models. In May 2025, Toloka secured $72 million in funding led by Jeff Bezos' Bezos Expeditions. The platform connects a global crowd of contributors ("Tolokers") across 100+ countries with microtasks including image annotation, text classification, audio transcription, video labeling, semantic segmentation, search relevance evaluation, content quality assessment, named entity recognition, sentiment analysis, and AI model response rating. Toloka relaunched its platform in December 2024 with enhanced tools for data production, labeling, and synthetic data curation for generative AI. Contributors work flexibly from anywhere with internet access, choosing tasks at their own pace. Payments are processed via Payoneer, Skrill, and YooMoney.

Toloka is accessible to beginners, no advanced background or special skills are typically required for microtasks. Key requirements include creating an account, successfully passing simple qualification tests, and accurately following task instructions. Some tasks may require specific language proficiency or be location-restricted. For specialized roles like AI Tutors or LLM annotators, professional or educational experience in data annotation, proficiency in web searching and fact-checking, and B2 or higher English are expected. Consistent, accurate work increases access to more and higher-paying tasks. Microtask earnings typically range from $0.01–$0.10 per task ($2–$8/hr equivalent), with specialized tasks offering up to $18/hr. Full-time internal roles (AI Tutor, Sales, Engineering) offer $41K–$81K annually.